black onyx matte
deep cocoa matte
deep bronze shimmer
navy matte
amethyst matte

Optic Intensity Gel Eyeliner

Black Onyx Matte

Pure Black

Deep Cocoa Matte

Rich Brown

Deep Bronze Shimmer

Deep Bronze

Navy Matte

Navy Blue

Amethyst Matte

Deep Purple

black onyx matte
deep cocoa matte
deep bronze shimmer
navy matte
amethyst matte

A waterproof gel eyeliner with a creamy, smooth-glide formula for effortless application and all-day wear.

Featuring 5 intensely pigmented, coveted shades that last all day.

A waterproof gel eyeliner with a creamy, smooth-glide formula for effortless application and all-day wear.

Featuring 5 intensely pigmented, coveted shades that last all day.

Black Onyx Matte

Pure Black

Deep Cocoa Matte

Rich Brown

Deep Bronze Shimmer

Deep Bronze

Navy Matte

Navy Blue

Amethyst Matte

Deep Purple

$24

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Backstory

A liner for every mood. This eyeliner pencil gives the perfect amount of playtime and flexible blendability before locking into place for all-day wear. The award-winning waterproof formula is now protected in a new, updated barrel to prevent drying out. No skipping or tugging, just creamy, smooth application across lids or on the waterline. Create subtle eye definition or bold, artistry liner looks.

The dual-ended pencil features a soft brush to blend, diffuse, or define.

Fill Weight: 1.3 g / 0.04 oz

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Artistry Tips

How to Apply:
1. Glide pencil across your lash line, lid or waterline.

2. Leave lines bold or blend and soften with the built-in brush before liner sets.

3. Sharpen as needed.

Pro Tips

Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist. "These liners allow ten seconds of playtime, so apply to one eye at a time. Use the brush end to smudge or blend out and create precision. Apply with gentle strokes on eyes and waterlines."

Black Onyx Matte

Isododecane, Trimethylsiloxysilicate, Synthetic Wax, Dimethicone, Polybutene, Synthetic Fluorphlogopite, Argania Spinosa Kernel Oil, Tocopherol, Caprylic/Capric Triglyceride, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Stearalkonium Hectorite, Propylene Carbonate, CI 77499 (Iron Oxides), CI 77510 (Ferric Ammonium Ferrocyanide).

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Backstory

A liner for every mood. This eyeliner pencil gives the perfect amount of playtime and flexible blendability before locking into place for all-day wear. The award-winning waterproof formula is now protected in a new, updated barrel to prevent drying out. No skipping or tugging, just creamy, smooth application across lids or on the waterline. Create subtle eye definition or bold, artistry liner looks.

The dual-ended pencil features a soft brush to blend, diffuse, or define.

Fill Weight: 1.3 g / 0.04 oz

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Artistry Tips

How to Apply:
1. Glide pencil across your lash line, lid or waterline.

2. Leave lines bold or blend and soften with the built-in brush before liner sets.

3. Sharpen as needed.

Pro Tips

Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist. "These liners allow ten seconds of playtime, so apply to one eye at a time. Use the brush end to smudge or blend out and create precision. Apply with gentle strokes on eyes and waterlines."

Deep Cocoa Matte

Isododecane, Synthetic Wax, Trimethylsiloxysilicate, Dimethicone, Polybutene, Synthetic Fluorphlogopite, Argania Spinosa Kernel Oil, Tocopherol, Caprylic/Capric Triglyceride, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Stearalkonium Hectorite, Kaolin, Magnesium Oxide, Alumina, Propylene Carbonate, CI 77491/77492/77499 (Iron Oxides), CI 77742 (Manganese Violet).

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Backstory

A liner for every mood. This eyeliner pencil gives the perfect amount of playtime and flexible blendability before locking into place for all-day wear. The award-winning waterproof formula is now protected in a new, updated barrel to prevent drying out. No skipping or tugging, just creamy, smooth application across lids or on the waterline. Create subtle eye definition or bold, artistry liner looks.

The dual-ended pencil features a soft brush to blend, diffuse, or define.

Fill Weight: 1.3 g / 0.04 oz

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Artistry Tips

How to Apply:
1. Glide pencil across your lash line, lid or waterline.

2. Leave lines bold or blend and soften with the built-in brush before liner sets.

3. Sharpen as needed.

Pro Tips

Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist. "These liners allow ten seconds of playtime, so apply to one eye at a time. Use the brush end to smudge or blend out and create precision. Apply with gentle strokes on eyes and waterlines."

Deep Bronze Shimmer

Isododecane, Synthetic Wax, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Dimethicone, Polybutene, Mica, Argania Spinosa Kernel Oil, Tocopherol, Caprylic/Capric Triglyceride, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Stearalkonium Hectorite, Alumina, Magnesium Oxide, Propylene Carbonate, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Backstory

A liner for every mood. This eyeliner pencil gives the perfect amount of playtime and flexible blendability before locking into place for all-day wear. The award-winning waterproof formula is now protected in a new, updated barrel to prevent drying out. No skipping or tugging, just creamy, smooth application across lids or on the waterline. Create subtle eye definition or bold, artistry liner looks.

The dual-ended pencil features a soft brush to blend, diffuse, or define.

Fill Weight: 1.3 g / 0.04 oz

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Artistry Tips

How to Apply:
1. Glide pencil across your lash line, lid or waterline.

2. Leave lines bold or blend and soften with the built-in brush before liner sets.

3. Sharpen as needed.

Pro Tips

Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist. "These liners allow ten seconds of playtime, so apply to one eye at a time. Use the brush end to smudge or blend out and create precision. Apply with gentle strokes on eyes and waterlines."

Navy Matte

Isododecane, Trimethylsiloxysilicate, Synthetic Wax, Dimethicone, Polybutene, Synthetic Fluorphlogopite, Argania Spinosa Kernel Oil, Tocopherol, Caprylic/Capric Triglyceride, Kaolin, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Stearalkonium Hectorite, Magnesium Oxide, Alumina, Propylene Carbonate, CI 77007 (Ultramarines), CI 77742 (Manganese Violet), CI 77499 (Iron Oxides), CI 77510 (Ferric Ammonium Ferrocyanide).

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Backstory

A liner for every mood. This eyeliner pencil gives the perfect amount of playtime and flexible blendability before locking into place for all-day wear. The award-winning waterproof formula is now protected in a new, updated barrel to prevent drying out. No skipping or tugging, just creamy, smooth application across lids or on the waterline. Create subtle eye definition or bold, artistry liner looks.

The dual-ended pencil features a soft brush to blend, diffuse, or define.

Fill Weight: 1.3 g / 0.04 oz

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Artistry Tips

How to Apply:
1. Glide pencil across your lash line, lid or waterline.

2. Leave lines bold or blend and soften with the built-in brush before liner sets.

3. Sharpen as needed.

Pro Tips

Application tips and tricks from Sarah Tanno, Haus Labs' Global Artistry Director and Lady Gaga's Makeup Artist. "These liners allow ten seconds of playtime, so apply to one eye at a time. Use the brush end to smudge or blend out and create precision. Apply with gentle strokes on eyes and waterlines."

Amethyst Matte

Isododecane, Trimethylsiloxysilicate, Synthetic Wax, Dimethicone, Polybutene, Synthetic Fluorphlogopite, Kaolin, Argania Spinosa Kernel Oil, Tocopherol, Caprylic/Capric Triglyceride, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Stearalkonium Hectorite, Propylene Carbonate, CI 77007 (Ultramarines), CI 77742 (Manganese Violet), CI 16035 (Red 40 Lake), CI 77891 (Titanium Dioxide).

Powered By

Kajal

Vitamin E

Argan Oil

Benefits

Updated barrel to prevent drying out

Waterproof, all-day wear

Effortless glide

High pigment

Waterline-safe

Safe for sensitive eyes and contact wearers

Baseline

Clinically, Dermatologist + Ophthalmologist tested

Clean, Cruelty-Free, and Vegan™

Award-Winning Innovation

June 2023

Best High Shine Finish

Oprah Daily

Skin Loving Ingredients

Kajal

Intense color payoff.

Argan Oil

Nourishes skin and lashes.

Vitamin E

Smooths and conditions.

Reviews

4.4
Rated 4.4 out of 5 stars
Based on 4,752 reviews
4,752 reviews
  • Maisie M.
    Verified Buyer
    I recommend this product
    Age 18-24
    Skin Tone Light
    Skin Type Oily
    Rated 5 out of 5 stars
    9/19/26
    so good!

    long lasting colour that is super flattering on blue eyes and has a creamy and long lasting consistency

  • Audrey M.
    Verified Buyer
    I recommend this product
    Age Over 60
    Skin Tone Light
    Skin Type Dry
    Rated 5 out of 5 stars
    9/19/26
    Great eye pencil

    Goes on smooth and the black is perfect color

  • Kathrine D.
    Verified Buyer
    I recommend this product
    Age 25-30
    Skin Tone Tan
    Skin Type Combination
    Rated 5 out of 5 stars
    9/18/26
    looove

    Was in perfect need of an eyeliner and this shade is a perfect brown! Also once it sets it literally does not smudge or budge!!

  • Kimberly H.
    Verified Buyer
    I recommend this product
    Age 51-60
    Skin Tone Light
    Skin Type Combination
    Rated 5 out of 5 stars
    9/17/26
    Fantastic Eyeliner

    The formula is smooth and easy to use, stays put even on my oily eyelids.

  • Melissa T.
    Verified Buyer
    I recommend this product
    Age 41-50
    Skin Tone Light
    Skin Type Sensitive
    Rated 5 out of 5 stars
    9/15/26
    Went outside the box

    My favorite color of all time and now in a gel liner WHAAATTTT! Lux Luv luv and looks amazing with a navy blue suit!